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When you compete in the car industry it helps to have more models in your line up. This is particularly true in the luxury car segment, where the top makers have significantly more models than the rest of the competitors. For comparison, Lincoln only has 6 models currently, and will offer the 7th with the launch of the new 2017 Continental.  Graph by Lincolnrati.com; Source: Wikipedia.org, Lincoln.com, and others. From a historical perspective, Lincoln has never had a large line up of models. The highest number of models was produced in 2010-2011: 7. In fact, the most successful years, from a sales volume stand point, were achieved offering only 3-4 models.  Graph by Lincolnrati.com; Source: Wikipedia.org, Lincoln.com, and others. Different variants of the same model were not included. In an effort to catch up with the segment leaders, Lincoln has gradually increased the number of models offered since the late 1990’s. However, the larger offering has not produced the expected sales increase. We can all argue that the deep recession has played an important role, as everyone suffered for a good couple of years. The market rebound has turned things around for the industry and having more models has definitely helped Lincoln. Despite the bragging rights and the brand push that come along with the higher sales volume, it is encouraging that Ford and Lincoln are focused on profitability and aligning business plans to the market conditions. Equally encouraging is the fact that Lincoln has often shown up in recent rankings higher than some of its competitors. Quality is an important attribute of luxury brands – probably one of the easiest to understand and compare – and this can only delight the Lincoln enthusiasts. It is a great time to be a Lincoln fan. CategoriesAll Automobile Automobiles Canada Car Cars China Continental Historic History Life Cycle Lincoln Lincoln Motor Luxury Mexico MKC MKS MKX MKZ Navigator Premium Premium Car Premium Cars President Presidential
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4/5/2016 0 Comments Where is Lincoln made? (“Appellation MADE IN USA controlee”/ Designation MADE IN USA controlled)Have you ever wondered where was your car built? Of the six current models in Lincoln’s line up, three models are assembled in the US, two of them in Canada and one in Mexico. The seventh model coming up in 2017, the new Continental, is scheduled to be built in Michigan.
There is no “Appellation d'origine controlee” (controlled designation of origin) in case of cars, something like the wines of Europe, but sometimes we wonder why not…Watches made in Switzerland are highly prized and synonymous with unmatched quality. The Swiss watch makers are esteemed, valued brands. They successfully turned the manufacturing location into a differentiator. And the Swiss watch industry is the largest in the world. It is worth thinking about it and learning from it. A “Fine cars of Michigan”, or “Made in Michigan”, or “Made in USA” stamp of quality on a new and proud Continental may give it even more to go along with the high quality. [say: Designation of “Made in Michigan” controlled]. How would it sound? A Continental made 100% (say) in Michigan (or USA), that would launch with a bang, hitting the top spot in all charts, from JD Power and safety scores to every other ranking in the industry. The expectations are high for such a revered brand; "the burden of being Lincoln" is heavy. But there is a great opportunity here - maybe a once in a lifetime opportunity. Well…this is a great time to be a Lincoln fan. CategoriesAll Automobile Automobiles Canada Car Cars China Continental Historic History Life Cycle Lincoln Lincoln Motor Luxury Mexico MKC MKS MKX MKZ Navigator Premium Premium Car Premium Cars President Presidential |
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